KAI360 logo
KAI360 portfolio

KAI360 · Talent Management

OMG! Brand & Influencer Campaign

Brand strategy and digital marketing combining the OMG! × Shine ambassador music video with Vlog by Mandy, Khattar, Myaing and Pyae Gyi Food Vlog creator collaborations, plus retail activation.

OMG! Brand & Influencer Campaign

What we did

  • Brand ambassador appointment, music-video concept and production.
  • New-product and ambassador announcements with teaser content.
  • KOL videos, digital media buying, mini roadshows and retail activation.

Campaign results

1.4M

announcement / teaser views in 2 weeks

0.9M

combined KOL views in 10 days

677K

creator video views in 7 days

300

shares on the 677K-view video

265

comments on the 677K-view video

OMG! influencer collaborations

Different creators, different audiences. Individual video results from the campaign portfolio.

Vlog by Mandy

Vlog by Mandy — OMG! video

Watch on Facebook

134K views in 10 days

Shares
49
Comments
25

Khattar

Khattar — OMG! video

Watch on Facebook

47K views in 10 days

Shares
49
Comments
295

Pyae Gyi Food Vlog

Pyae Gyi Food Vlog — OMG! video

Watch on Facebook

87K views in 5 days

Shares
90
Comments
101

Watch the work & original posts

OMG! × Shine — music video

Watch on YouTube

Playback depends on the original publisher. If a video is unavailable or requires sign-in, open its original link.