We put your brand everywhere people look — on air, on paper, on the street and on screen.

Two sister agencies, one owner, one team: Future Communication for traditional media and print, KAI360 for digital and beyond. A strategic head, a creative heart, and true 360 reach across Myanmar.

Broadcast.Print.Social.Digital.Broadcast.Print.Social.Digital.Broadcast.Print.Social.Digital.Broadcast.Print.Social.Digital.

How it works

From strategy to action.

KAI360 · Our five-step media buying framework

01
Audience research
Identify the right customers and understand their online behaviour.
02
Channel strategy
Choose Facebook, Instagram, TikTok, YouTube and Google according to audience presence and campaign goals.
03
Creative coordination
Coordinate campaign assets with each platform’s specifications and best practices.
04
Live optimization
Monitor performance and adjust activity to improve results and budget efficiency.
05
Reporting & learning
Analyze results and turn campaign learnings into actions for the next campaign.

Why us

One team. A wider perspective.

Traditional + digital

Future Communication’s media experience and KAI360’s digital expertise connect broadcast, outdoor, social and live campaigns.

Locally grounded

A team of local professionals with practical knowledge of Myanmar’s audiences, cultural occasions and media habits.

Long-term brand impact

Integrated brand communication focused on medium- to long-term impact, not disconnected campaign activity.

From screen to retail

Digital campaigns connected to roadshows, events and retail activation to bring the brand into people’s everyday lives.

Transparent reporting

Clear reporting and ongoing optimization, with weekly performance updates, monthly reports and quarterly strategy reviews.

Established relationships

Long-standing client and supplier relationships, supported by fair negotiation and reliable cash-flow management since 2003.

Be seen, everywhere it counts.

Attention is split between the TV at home, the billboard on the commute and the phone in every hand. We plan, buy and produce across offline and online channels so your message lands the same strong way, wherever your customers are.

Strategy

Brand strategy, marketing communications and media planning, thoughtfully conducted.

Media Buying

TV, radio, press, outdoor plus Facebook, TikTok and YouTube — negotiated hard, placed smart.

Commercial & Digital

TV commercial shooting, digital video production, social media and KOL campaigns by KAI360.

Print & Production

Posters, POSM, billboards, press ads and brochures, delivered through our trusted print partners.

Two agencies. One team.

TRADITIONAL MEDIA · SINCE 2003

Future Communication

TV, radio, press, cinema and outdoor strategy, planning and buying — plus print ads managed end to end through our partner printers.

Explore Future Communication

DIGITAL & BEYOND · SINCE 2021

KAI360

Social media management, KOL & influencer campaigns, digital video, digital media buying, events, PR and brand activation.

Explore KAI360

PRINT ADVERTISING

No press of our own. A whole network instead.

We don't run an in-house print shop — we connect you with the right one. Through long-standing partner printers, we manage your print ads from design and proofing to production, quality checks and installation. One agency, one point of contact, the best press for every job.

Billboards & vinyl
Posters & POSM
Press ads
Brochures & flyers
Transit & vehicle wraps
Packaging & labels

KOL & EVENT MANAGEMENT

The right voices. The right room. Run end to end.

We don't hand you a list of influencers or a venue and wish you luck. We find the people your customers already trust, write the brief they'll actually enjoy making, and run the event from the permit to the prize giving.

Brand ambassador film

KOL Management

Talent scouting by audience fit, not follower count
Briefs, scripts and content approval
Negotiation, contracting and scheduling
Paid boost and community management
Reach, view and engagement reporting

15 KOLs · 6.3M reach · 228K engagements in one festive campaign.

View KOL campaign

Talent Management

Brand ambassadors, music-video talent and campaign appearances — including OMG! × Shine and MAMEE’s talent-led campaigns.

Ambassador appointment · commercial production · campaign execution.

View talent campaign

Event Management

BRAND’S HOPE · Panel discussion

Concept, venue, permits and licences
Stage, set and photobooth design
Crew, hosts, promoters and training
Registration, sampling and ground logistics
Prize giving, PR and media coverage
Photo and video capture for post-campaign content

School roadshows, live quiz stages, prize givings and roadside sampling.

View event campaign

Selected work

Grand Prize · Ground Activation

BRAND'S Brain Power Battle

School Roadshow & Competition

BRAND'S Essence of Chicken

Campaign Creative

A Big Challenge is on the Way

Event Design

Photobooth Design

KOL Management

Product Launch & Festive Season

Creative Design

Ford Everest

Channels we buy

TelevisionRadioNewspapers & MagazinesBillboards & OOHTransit AdsCinemaPOSM & In-storeFacebook & TikTokYouTubeKOL & InfluencersSearch & Display

TRACK RECORD

Top 3

local agency in Myanmar — RECMA 2019

20+

years serving international & local brands

4.5M

audience reached in one digital buying campaign

engagement rate, with lower CPM

6.3M

reach · BRAND'S Thadingyut KOL campaign

1.4M

views in 2 weeks · OMG × Shine MV

15+

major brands across FMCG, pharma, telecom & public sector

Since 2003

most clients with us from day one

CASE STUDIES

How the campaigns actually went.

Four projects, told the way we remember them — the brief we were given, what we built, and what came back.

Watch campaign videos

The quiz that filled a hall

BRAND'S Brain Power Battle · 360 Campaign · Future Com. × KAI360

A chicken essence brand wanted students to choose it, not just see it. A poster would not do that. So we gave them something to win.

School roadshows and registration desks across Yangon
A live quiz run on stage — hosts, screens, scores and a packed audience
App integration and press coverage around every heat
A grand prize giving that made the winners the story

22K

views · top media video

20K

Myanmar Celebrity TV

13K

Sunday Media

Watch campaign videos

A snack brand. Many different voices.

OMG! Brand & Influencer Campaign · Brand Strategy & Digital · KAI360

OMG! combined a Shine ambassador music video with different creators’ own takes on the snacks, backed by digital media buying, roadshows and retail activation.

Brand ambassador signed and built into the campaign world
A music video released and pushed hard on YouTube
KOL collabs across Facebook and TikTok, from review to recipe
Roadshows and retail activation to close the loop offline

1.4M

announcement / teaser views in 2 weeks

0.9M

KOL views in 10 days

677K

Fifteen voices, one festival

BRAND'S Thadingyut · KOL Campaign · Oct 2023

Thadingyut is when everyone is buying gifts. Every brand knows it. The trick was saying something different in fifteen different voices at once.

Fifteen KOLs picked for their own audience, not one template
Product-led posts for Essence of Chicken and Bird's Nest
Coordinated release across the festive week
Paid boost on the posts that were already working

6.3M

reach

228K

engagements

KOLs

Watch campaign videos

Chilled BRAND'S at the toll gate

BRAND'S Consumer Activation · Ground Activation · Apr 2023

Long-distance drivers are tired, and they are the exact people who need a restorative drink. So we went to where they were already stopped.

Two activation spots: petrol stations and toll gates
Promoters handing out chilled BRAND'S to drivers
A short consumer survey on the road
Photography and social posts from the ground

activation spots

afternoon to prove the idea

Campaigns & results

Real reach and engagement from our commercials, KOL and UGC content.

OMG! Brand & Influencer Campaign

BRAND STRATEGY & DIGITAL · KAI360

OMG! × Shine music video and ambassador collaboration, plus individual campaigns with Vlog by Mandy, Khattar, Myaing and Pyae Gyi Food Vlog.

1.4M

announcement / teaser views in 2 weeks

0.9M

KOL views in 10 days

677K

OMG! influencer collaborations

Different creators, different audiences. Individual video results from the campaign portfolio.

Vlog by Mandy

Vlog by Mandy — OMG! video

Watch on Facebook

134K views in 10 days

Shares: 49
Comments: 25

Khattar

Khattar — OMG! video

Watch on Facebook

47K views in 10 days

Shares: 49
Comments: 295

Myaing

Myaing — OMG! video

Watch on Facebook

677K views in 7 days

Shares: 300
Comments: 265

Pyae Gyi Food Vlog

Pyae Gyi Food Vlog — OMG! video

Watch on Facebook

87K views in 5 days

Shares: 90
Comments: 101

OMG! × Shine — music video

Watch on YouTube

Playback depends on the original publisher. If a video is unavailable or requires sign-in, open its original link.

Mamee New Look — commercial

BRAND'S Thadingyut

KOL CAMPAIGN · OCT 2023

Festive season campaign for BRAND'S Essence of Chicken and Bird's Nest.

6.3M

reach

228K

engagements

KOLs

BRAND'S One Shot Challenge

KOL CAMPAIGN · JUL–AUG 2023

Consumption-driven challenge for BRAND'S Essence of Chicken Original.

202K

reach

91K

views

KOLs

BRAND’S One Shot Challenge · 1 BRAND’S One Shot Challenge · 2 BRAND’S One Shot Challenge · 3 BRAND’S One Shot Challenge · 4

BRAND'S Brain Power Battle

360 CAMPAIGN · FUTURE COM. × KAI360

Strategy to ground activation: school competition, app integration, PR and media relations.

22K

BRAND'S Consumer Activation

GROUND ACTIVATION · APR 2023

Chilled BRAND'S for long-distance drivers, plus a consumer survey on the road.

activation spots: petrol stations & toll gates

BRAND’S Consumer Activation

Commercial films · OMG! × Shine & Mamee New Look

OMG! × Shine — music video

Watch on YouTube

Playback depends on the original publisher. If a video is unavailable or requires sign-in, open its original link.

Mamee New Look — commercial

From the field

Moments from our ground campaigns, competitions and activations.

OUR STORY

Two decades in the making.

2003
The agency is born
Future Communication is set up in August 2003 by two experienced agency leaders from BATES Advertising.
2004
Officially registered
Registered as Future Communications Co., Ltd. — an integrated traditional media agency.
2004–2019
Trusted by big brands
Long-term partnerships with Ovaltine, Nivea, Appeton, BRAND'S, Premier Coffee, Happy Coffee, Wah Lah and MPT. Ranked in Myanmar's top 3 local agencies (RECMA 2019).
2020
Digital exploration
As Covid changed media habits, we started exploring social and digital media planning.
2021
KAI360 launches
A new digital communication team — KAI360 — brings full 360° marketing across offline and online.
Today
One group, every channel
Strategy, media buying, creative, print, social, KOL, events and activation — for local and international brands.

2003

Future Com. founded by two seasoned leaders from BATES Advertising. KAI360 followed in 2021.

For over 20 years, Future Communication has been a trusted partner to international and local brands across FMCG, pharma, telecom and the public sector. Most of our clients have been with us since day one.

Our suppliers respect us for fair negotiation and reliable payment — and that goodwill turns into better rates and priority placements for our clients.

In 2020–2021, as media habits shifted, we launched our digital team — now KAI360 — to give clients complete offline and online solutions.